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Auto News - Asian Le Mans Series - Asian LMS Partners with RacerLink for Social Media Promotion - LeMans.org
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Asian LMS Partners with RacerLink for Social Media Promotion

31/01/2013
11h22
- Auto News
- Asian Le Mans Series

 

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The Asian Le Mans Series will join forces with RacerLink to promote its racing series through Facebook, racerlink.com and Weibo. The social media effort will complement the traditional media partnerships with ESPN STAR Sports and Eurosport Asia-Pacific.

Mark Thomas, S2M Managing Director and promoter of the Asian Le Mans Series: ”I am delighted for the Asia Le Mans Series to have selected RacerLink as our partnership for social media. We deem social media to be a key element of our marketing strategy, and RacerLink, with its fanbase and infrastructure is a logical partner.”

Michael Kim, President and CTO of RacerLink: ”It is a great honor to be linked to the Asian Le Mans Series to help promote the brand. Our goal is to help Asian Le Mans reach its brand potential in Asia as it has in Europe.”

RacerLink is a multi-channel, content delivery platform with presence on Facebook, Twitter, Pinterest, Web and Mobile. RacerLink has the largest and the most active racing fan community on Facebook; it has 1.4 million fans and is currently growing, with more than 100,000 new fans every month.

Every week, article posts are viewed, shared and commented by millions of fans. Articles are viewed as many as 15 million per week; along with 200,000 people interacting by Liking, Sharing or Commenting on posts. Around 50% of users are in Asia; with 60% are between ages 18 and 24 Years old.

In the near future other agreements with additional media partners will be announced.

The 2013 Asian Le Mans Series (Asian LMS) will consist of six races (three events in China and one in each of South Korea, Japan and Indonesia) with each race lasting three hours. AEOCL is the operating entity of the organization of the Series.

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